During the 2015 Women’s World Cup, two creative minds from DDB agency, Mathier Lepoutre et Alice Labau, wanted to present a accurate picture of women’s football/soccer. The agency trusted the director Romain Julien who was only given 10 minutes with each FFF player (Laura Goerges, Wendie Renard, Marie- Laure Delie, Louisa Necib, Eugénie Le Sommer, Laure Boulleau) to create this spot.
This making-off shows the creation process of the Eristoff Limited Edition Bottle that HKCorp supervised. The brand asked Oxmo Puccino and Mambo, two French artists, to participate in this creation. After a launch party, attended by Oxmo Puccino, Birdy Nam Nam and 1995, that took place at the Palais de Tokyo in Paris, 200 000 bottles from this edition were sold. The making-off was accessible thanks to a QR code located on each bottle and online.